Priya walking past Crumb & Co at dusk
CCrumb & Co · nowToday’s pastries, on us — until 7pm only. Claim yours before they’re gone.

It’s 5pm and Crumb & Co still has trays of today’s pastries. Instead of binning them, the café offers 50 free to members — until 7pm. Priya sees it on her walk home.

Behind the experience

For The Customer

A fresh pastry, free — but only while stock and time last.

For The Café

Limited quantity: cap the claim at exactly what’s left on the shelf. First come, first served — and nothing is over-promised.

Limited time: open the claim at 5pm, close it at 7pm. Fresh stock moves before close instead of going in the bin.

Priya claiming the offer on her phone

A single tap captures the claim and who made it. Priya is number 31 of 50.

Behind the experience

For The Customer

Claiming takes one tap. A redemption pass lands on their phone instantly.

For The Café

Intent and person are captured in the same moment.

Intent is scored as it happens — who acted, and how fast.

Priya redeeming at the counter of Crumb & Co

At the counter, Priya swipes to redeem. No code to read out. No voucher to print.

Behind the experience

For The Customer

Redeem any way that suits: swipe, scan a QR at the counter, or a code from the point of sale.

For The Café

Every redemption is tied to a real, owned relationship.

Choose no code, QR code or POS integration.

Priya at home enjoying her pastry
CCrumb & Co · nowEnjoy your treat! Monday’s lunch special is members-only — you’re on the list.

Nothing went in the bin tonight. And next week, Priya gets first look at the Monday special.

Behind the experience

For The Customer

Members get first access to the next drop, so every claim leads to the next visit.

For The Café

Choose exactly who can claim — by spend, frequency or what they love.

A members-only claim can turn the quietest service into the busiest.