Mid-set at Harbour Lights, a QR flashes on the big screen. One hundred backstage passes. One chance.
Any moment of attention becomes a doorway — a QR on a screen, a poster or a link in bio.
Run competitions with deliberately limited availability. The fewer the chances, the greater the exclusivity.
Capture the crowd at peak — thousands converted in the seconds they’re most engaged.
100 passes. Winners announced Friday 6pm.
Jack enters in one tap. Identity and consent are captured together — and he’s a member before the chorus ends.
The member opts in with one tap. First-party, transparent, and theirs to revoke.
One-click onboarding captures identity, consent and preferences in a single tap.
Every member is traced back to the exact channel, message and placement that earned them.
All week, Jack keeps coming back to his profile to see if he’s won. Anticipation does the work.
Delayed gratification brings members back to their profile, where other chances are waiting.
From within the Enter asset, send members on to different campaigns.
Reach members directly — no algorithm in between.
Backstage access
Jack · Gate B, 9pm
Friday, 6pm. Jack is one of the hundred. The festival didn’t rent his attention — it earned a member.
Winning feels earned — and the relationship continues long after the festival.
Every campaign evolves data in the member’s profile.
See what drives action, not just attention — and pivot when a channel isn’t working.