Nick paying at the counter of Dumpling Republic

Paying for lunch at Dumpling Republic, Nick is offered a choice: a free drink, a table giveaway or a members’ dessert.

Behind the experience

For The Customer

A choice at the moment of decision — online, or at point of payment through POS and kiosk systems.

For The Restaurant

Link Enter and Claim campaigns to a Choice survey.

Every choice evolves customer data.

Nick making his choice on the kiosk

Nick chooses the table giveaway. He’s entered instantly — and the other options disappear.

Behind the experience

For The Customer

Their pick enters them in that campaign instantly. No one can double-book or claim them all.

For The Restaurant

The other options are hidden from their campaign list.

Their pick is saved to their profile as consented, zero-party data.

Nick completing a short survey at home

Later, a short survey: favourite dumplings, spice level, his birthday. Finish it to unlock the members-only menu.

Behind the experience

For The Customer

A classic survey goes deeper, linked to an Enter or Claim campaign as the reward.

For The Restaurant

Mix text, dropdown, date, number, tag and toggle questions.

Phone, date of birth and address update the member database.

Nick and his family sharing dumplings
DDumpling Republic · nowYou asked for more heat. The ‘Fire’ menu is live — members only, in your profile.

The members’ menu now has a ‘Fire’ section — catering directly to its customers’ taste.

Behind the experience

For The Customer

Members see their answers shape what the venue offers.

For The Restaurant

Every answer saves to the member profile — ready for in-depth market research.

Real demand data before you commit to more.