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The Vault

From customer to creator to advocate

Customer.
Member. Creator.
Advocate.

The Vault is where the journey begins. One tap makes you a member. A moment you share makes you a creator. An authentic voice your circle trusts makes you an advocate. That's how real brand communities grow.

For brands & manufacturers

Your product.
Their craft.
One direct line.

The Vault connects manufacturers like Heinz, Mars or Grey Goose directly with the chefs, bartenders and floor teams who use their products every day. A two-way relationship built on goals, challenges and requests, not guesswork.

How it works
Authentic
Real people, real moments
Participation
Not just proof of purchase
Word-of-mouth
The most powerful reach
Two-way
A real relationship
First-hand
Photos, video, feedback
Direct
Brand to the floor
A relaxed member in casual streetwear, laughing
A chef plating a dish at the pass in a professional kitchen
Shared with consentOne record, one tap, revocable
A chef just repliedNew dish using your sauce
See it live, this is real

Show up. Share the moment. Move your circle.

The phone is your Vault. A photo or a video of the moment you were there is proof of participation, worth far more than a receipt. Share it and watch your circle follow, all with your consent.

Brief the floor. Then make them the stars.

It starts as education, a goal or challenge to the venues who carry your product. Then the chefs, bartenders and stylists behind it become the creators: credited, elevated and live on social. The real rock stars, and the ultimate flex.

9:41
Sam's VaultVerified records · owned
The Corner Hotel
Friday drinks with mates
Photo
Indie Night, live
Front row, you were there
Video
Stride Run Club
Saturday 5km, done together
Photo
You choose the record, the business, and how long. Revoke anytime.
Shared with consent
Verified by SWiiFT

Proof of participation

The Corner Hotel, Friday drinks with mates. Shared with your circle.

Scope
This record only
Expires
In 24 hrs
Revoke
Anytime
The business sees the proof, never your raw data.
You hold the key.
The member's Vault, live
Your consent ledger, live
Where your moments go
Every share is logged here. Flip it off and it's gone.
New moment shared
The Corner Hotel, proof of participation
Shared with your circle · consented · revocable anytime
12
Moments held
3
Shared this week
100%
Revocable by you
9:41
Now live on social
Creator spotlight

Marco Ferraro

A signature serve with your gin.

Creator
Head Bartender
Now
Live
Consent
Given
Credited, consented, elevated.
The talent, front and centre.
The creators' phone, live
Your creators, going live
Brief the floor, then spotlight the creator:
Marco Ferraro
Waiting…
You briefed the bar; Marco is making it his own…
Pick a creator to bring to the front.
Reach earned
3
Creators live
100%
Consented
Tap Share the moment, your circle sees authentic proof of participation, and every share stays consented and revocable.
Pick a creator, Marco, Remi or Ava, and watch their craft go live on social, credited and consented. The best social proof there is.
The shift

Proof of purchase.
Or proof of participation.

Most brands still ask for a receipt. But a moment you captured and shared, the photo, the video, the story, is worth far more. It's authentic, it creates FOMO, and it's the connective tissue between a brand and its community.

Proof of purchase, a receipt

A transaction, and nothing more

  • Proves you paid, not that you cared
  • Silent, private, seen by no one
  • Zero reach, zero social proof
  • A cost line, not a community
Proof of participation, a moment

A story that moves people

  • Shows you were there, and you loved it
  • Authentic, and impossible to fake
  • Creates FOMO your friends can feel
  • Opt in with a receipt too, if you choose
The shift

Talk at the trade.
Or build a relationship with it.

Today you ship product and hope for the best, with no line to the chef, the bartender or the floor who actually use it. The Vault opens a two-way channel: goals and challenges out, real photos, video and feedback back.

Without The Vault, one-way & blind

You ship it, then it goes dark

  • No idea how the floor uses or feels about it
  • Insight bought from third parties, months late
  • Feedback lost between rare rep visits
  • You pay influencers to fake what's already real
With The Vault, two-way & direct

A live line to the floor

  • A direct line to the kitchen, bar and floor
  • Real photos and video of your product in use
  • Honest feedback, including what isn't working
  • Goals and challenges answered by the people who matter
A sporty man in his thirties running through the city in activewear
A bartender straining a fresh cocktail behind the bar
How it works

From a customer to an advocate.

i

A customer becomes a member

One tap and you're in. No app, no forms, the relationship with the brand begins the moment you show up.

ii

A member becomes a creator

Capture the moment, a photo, a video, the experience, and share it. Proof of participation, worth more than any receipt.

iii

A creator becomes an advocate

Your circle trusts you, not an algorithm. Nano creators shape belief and word-of-mouth, and the brand rewards you for it.

How it works

From shipping product to a shared goal.

i

You set the goal

Send a goal, a challenge or a request to the venues and floor teams who carry your product.

ii

The floor responds

Chefs, bartenders and stylists reply with photos, video and honest feedback on how they use and innovate with it.

iii

You act on it together

Feature the best, fix what's flagged, and build a real two-way relationship, brand to floor.

Where it fits

Your moments, your circle, your influence.

A direct line, across every floor.

People dancing together in a class — participating in the moment
Superfans

Your brands know it's you

Every moment you show up and share builds a real relationship, the brand sees its true supporters, not a stranger.

Phone showing a digital receipt — proof of purchase when you need it
Proof of participation

A moment beats a receipt

A photo or video of the experience is worth more than proof you paid, and you can always add a receipt if you choose.

Event wristband on a wrist — proof you showed up, forever stored
FOMO & reach

Your circle wants in

When you share a moment, your friends and family feel it. That's authentic reach no ad budget can buy.

Friends laughing together at a cafe — real word-of-mouth
Rewarded, not mined

A fraction of ad spend

Rewarding real people who show up and share costs a fraction of paying an influencer or buying ads, and their word carries far more trust.

A chef plating microgreens across bowls in a modern kitchen
Hospitality · Kitchen

Chefs, innovating live

See how kitchens plate, tweak and reinvent dishes with your ingredient, filmed straight from the pass.

A bartender pouring a craft cocktail at a bright bar
Hospitality · Bar

Bartenders, on the pour

Bar teams film new serves with your spirit and tell you what lands with guests, and what doesn't.

A boutique staffer on the shop floor among clothing racks
Fashion

Styled on the floor

Store teams and stylists show how they merchandise your season and feed back what's actually selling.

A home creator filming in a bright modern kitchen
Lifestyle & home

Real homes, real use

Home creators put your product to work and share the moment, trusted word-of-mouth at a fraction of ad cost.

Bring the brands you love to life.

The Vault is the ownership layer of the SWiiFT Studio suite, where showing up makes you a member, sharing makes you a creator, and your authentic voice makes you an advocate the whole community is built on.

The bridge between brand and floor.

The Vault is the relationship layer of the SWiiFT Studio suite, a direct, two-way line between manufacturers and the chefs, bartenders, stylists and creators who bring their products to life.