Claim

Relationships, not databases

They already
chose you.
Now they claim it.

Claim turns the audience you already own into an evolving community, and makes every interaction more valuable than the last. Not another database to manage. A relationship that deepens every time.

How it works
Yours
The audience you already own
Evolving
Richer with every interaction
Belonging
Experiences money can't buy
Friends laughing over drinks at a pub — the community that already chose you
Sam claimed a members-only sessionNow you know what he loves, not just what he spends
Start with what you own

Activate the audience you already have.

Your emails. Your SMS. Your loyalty members. Your community. Claim doesn't replace your channels, it makes every one of them smarter, turning first-party data into relationships that actually mean something.

Email SMS Loyalty Point of sale One evolving community
See it live, this is real

Show up for the ones who already love you.

Tap Claim on the phone. On the right, watch a familiar face become someone you genuinely understand, then offer them a moment they'll actually value.

9:41
The Corner HotelRichmond · VIC
Top-fan edition · 1 of 20

Sound-check
session.

You're in the top 3% at The Corner. Twenty members watch the band's Friday sound-check, up close. Yours if you claim it.

◎ One-of-one · members only
One tap. No forms. Your claim, revocable anytime.
Claimed, Sam
THE CORNER HOTEL Claimed
Sound-check session
Edition
1 of 20
When
Fri, 6pm
Member
Sam R.
CLM-4821
↓ Saved to your Wallet
The member's phone, live
What you learn, live
?
A familiar face
Somewhere in your 24,000
A familiar face Top 3% fan
Who
What he claimed
What you learn
The relationship
47
Moments claimed
Top 3%
Fans you now recognise
Chosen
Told to you, not guessed
Tap Claim on the phone, watch a regular become someone you understand, and a moment they'll value appear.
Learned, not guessed

Your community isn't one audience.
It's the ones you choose to know.

Every claim teaches you a little more. Your list stops being a spreadsheet and becomes groups you can act on, sorted by what people spend, how often they show up, and what they genuinely love. People tell you who they are in what they choose, Claim just listens. Pick a group and see how you'd show up for them.

How you show up for them
What they love
Here for
The metrics you already get

A rear-view mirror

Open rates, click-throughs, conversions, engagement, the numbers your own email campaigns hand back. Useful, but limited: you see what happened, not who they are, and it never really evolves. Collect more of it and you just have more of the same.

With Claim

A relationship that evolves

Claim moves past what a campaign can measure. People choose to tell you what they love, want and need, so what you understand, and the relationship itself, grows richer and more valuable for both of you, every time.

Knowing is only half of it

Then show up with something they want.

Understanding your community only matters if you act on it. Claim turns what you learn into the right moment for the right person, and rewards the people who matter most with access they can't get anywhere else.

Personalisation

The right moment, the right person

Deliver experiences people actually want, when they want them. Relevance that builds anticipation, never interruption, so every interaction feels personal, because it is.

Exclusive experiences

Moments money can't buy

Reward loyalty with access. One-of-one, limited, exclusive, the moments that give your community a reason to keep coming back. Exclusivity is how belonging is built.

The shift

A CRM records them.
Claim understands them.

Traditional CRM and loyalty platforms store contacts and hand out points. Claim is a different idea, understand people, earn their trust, and give them experiences they genuinely value.

Traditional CRM & loyalty

Contacts and points

  • A record of transactions, not of people
  • Points that reward spend, not loyalty
  • The same message blasted to everyone
  • A static picture of the customer that never evolves
With Claim

Trust and relevance

  • You understand what people actually value
  • The right moment reaches the right person
  • Experiences money can't buy, not another discount
  • Learned from what they choose to tell you
A cafe staffer welcoming a regular at the counter — recognising your community
How it works

From a database to a relationship.

i

Bring your world in

Connect the channels you already have, email, SMS, loyalty, point of sale, into one place, all working together.

ii

Understand who matters

Behaviour, not guesswork, surfaces the people who already trust you, your top spenders, your biggest fans, your most regular faces.

iii

Trigger their next experience

A one-of-one, a limited edition, the right moment for the right person. They claim in a tap, and the relationship deepens every time.

Where it fits

Retention, wherever your people already are.

Regulars raising a toast at an upscale venue — rewarded as members
Venues & hospitality

Reward your regulars

Surface the top 3% who keep coming back and give them a members-only table, tasting or session, an experience, not a discount.

Superfans with hands raised at a concert — exclusive access
Events & entertainment

One-of-one for superfans

Turn pre-sales into ranked access for the fans who have earned it, backstage, sound-check, seats no one else can buy.

Hands holding a limited-edition sneaker — a drop offered direct to members
Brands & manufacturers

Limited editions, direct

Offer your best customers a limited run they claim in a tap, and get to know exactly who wanted it.

A creator filming content for their community
Media & creators

Open editions for the many

Give your whole community something to claim, then learn which of them to build around next.

What you're left with

Retention, through relevance.

StrongerRelationships, not records
RicherInsight into what people value
EngagedCommunities that keep showing up
BetterExperiences they genuinely want
LoyalRetention through relevance

Understand people. Earn trust.
Create experiences they value.

Claim is the retention layer of SWiiFT Studio. Less about collecting customers, more about knowing the community that already chose you, and giving them every reason to stay.