System builders.

Strategists, technologists, creatives and operators, united by a belief that the most valuable asset any brand can own is a direct relationship with its audience.

Founder
Ivan Gomez
Ivan Gomez
CEO

Strategic founder, product architect and thought leader in audience engagement, loyalty ecosystems and data ownership. 30+ years across music, fashion, entertainment, youth culture and government, with brands including Microsoft, Xbox, Vodafone, Mastercard, Red Bull and the Australian Open.

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Meet the team
Mike Sexton
Mike Sexton
Chief Technology Officer

30+ years in enterprise technology including senior roles at Accenture. Deep expertise in DevOps, automation, scalable system design and AI-powered platforms.

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Arthur Marinis
Arthur Marinis
Chief Security & Compliance Officer

Two decades at the forefront of cloud security, DevOps, AI operations and regulatory compliance. Founder of one of Australia's earliest AWS Advanced Partner companies.

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Scott Taylor
Scott Taylor
Head of Product

25+ years driving innovation across telecommunications, enterprise software and emerging technology. 14 years at Telstra pioneering mobile innovations including Mobile FOXTEL.

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Lynn Nguyen
Lynn Nguyen
Operations Manager

Natural problem solver leading cross-functional teams to deliver projects on budget and on time. Blockchain GameFi background in fundraising and partnerships.

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Tony Nguyen
Tony Nguyen
Technical Delivery Lead

15+ years of web development and SaaS platform expertise, specialising in emerging web technologies and AI-powered content creation.

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Melanie Koster
Melanie Koster
Cloud Operations Lead

Operations leader with a deep background in cloud transformation, automation and leading large, dispersed DevOps teams.

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Jared Brook
Jared Brook
Cloud Technical Lead

Global Technical Lead at base2Services with 15+ years in DevOps, cloud security and IT solutions.

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John Forfar
John Forfar
Web3 + AI Architect

Developer relations and full-stack developer with 10+ years across Python, JavaScript, TypeScript, React, AI and Web3. Australian military veteran. MBA & MCSc(AI).

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Jess Fogarty
Jess Fogarty
Creative Director

15+ years across film and television, copywriting, design and branding, crafting brand narratives that champion authentic human connection.

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Carolina Rodriguez
Carolina Rodriguez
Art Director

Originally from Mexico City with 20+ years in branding and design across top studios in Mexico and Australia. Focused on communication that is clear, distinctive and built to connect.

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Ruby Corbett
Ruby Corbett
Account Manager

Manages business development and community outreach, coordinating cross-team priorities to keep projects on track.

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Callum Bradford
Callum Bradford
Account Manager

Creative account manager with a background in marketing technology, media intelligence, lifecycle automation and content strategy.

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Tiana Nguyen
Tiana Nguyen
Business Analysis Lead

8+ years translating complex commercial requirements into scalable product and process architecture. Bridges strategy and execution across SaaS platforms, ensuring every build maps directly to measurable business outcomes.

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Vincente Nguyen
Vincente Nguyen
Senior Technical Lead

10+ years architecting web and mobile platforms at scale, from system design through production delivery. Deep technical expertise across the full stack, trusted to solve the hardest engineering problems in the ecosystem.

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Noah Phan
Noah Phan
AI-Powered Web Developer

Full-stack web developer using AI-assisted engineering to enhance productivity and support efficient product development, with a focus on maintainable, high-quality software.

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Derrick Phan
Derrick Phan
AI-Powered Web Developer

Full-stack web developer combining strong engineering fundamentals with AI-augmented workflows to ship production-grade features rapidly. Focused on turning ambitious product requirements into working code.

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Advisors
Trent Blacket
Trent Blacket
Commercial Strategy Lead

Australian-born commercial lawyer and media-tech investor working between Melbourne and California. Co-founder of EMT Partners and long-term co-investor with Amalfi Capital, specialising in cross-border media, tech and entertainment transactions.

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Ben Johnston
Ben Johnston
Strategy & Creative Ventures

Group CEO of international venture studio Josephmark since 2004. Founder of The Falls Farm, Breeder, Gilimbaa and We Are Hunter, turning abstract ideas into ventures that bridge creativity, technology and culture.

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Ary Ganeshalingam
Ary Ganeshalingam
Global CMO

Two decades of international brand work across 70 countries. Senior marketing roles with Chivas Regal, The Glenlivet, Budweiser and Change Please Coffee. Lectures in marketing at Oxford.

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Darren Aboud
Darren Aboud
CEO of SWiiFT Entertainment

Accomplished music executive with senior tenures at Universal Music. Leads campaigns that fuse creativity, data and culture to grow fan communities.

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Mark Kelly
Mark Kelly
Head of Loyalty

25+ years across loyalty, consulting, payments, digital and CX. Expertise spans loyalty strategy, data-driven marketing and CX design across retail, hospitality, gaming, travel and financial services.

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Ridley Plummer
Ridley Plummer
Commercial Strategy Advisor

15+ years in product design, digital innovation and brand strategy. Previously led the Australian Open's digital innovation roadmap including AO Metaverse and AO ArtBall.

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David Lunt
David Lunt
Payments Strategist

20+ years advising organisations such as Visa, Discover, Woolworths and Transport for London on complex payment ecosystems.

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