Embed

Owned experiences, anywhere

Play it
anywhere.
Keep the relationship.

Embed drops a SWiiFT-powered player, film or booking widget into any page or channel you already have. Whether you're educating or entertaining, through audio or video, every listen, watch and booking is a first-party signal you own, not a stat on someone else's platform.

How it works
Anywhere
Your site, socials, email
First-party
Every interaction, owned
No middleman
No algorithm between you
A young woman dancing to music in bright headphones
A listener became a memberOne play on your own site
Educate or entertain

Every play is a signal, whoever it's for.

Audio or video, a lesson or a laugh, every listen, watch and booking tells you who leaned in. Embed turns that signal into a relationship you own, and it works two ways.

For your community · B2C

Customers, members and fans

Every play on your own channels turns an anonymous visitor into a member you own and can reach again, with no algorithm in between.

For brands & supply chains · B2B

Brand, channel and end user

Send the same audio or video from brand to distributor to end user, and see exactly who engaged at every step, right down the line.

See it live, this is real

An interaction on your page. A member in your dashboard.

Pick an embed type. The phone is your own site with a SWiiFT widget on it, the right side is the business, watching an anonymous visitor become an owned member.

9:41
thecornerhotel.com SWiiFT embed
Now playing
The Friday Set, live mix
The Nightjars · 3:12 / 42:00
Up nextPodcast · The Corner Sessions, Ep. 12
Embedded on your own site. Nothing between you and the listener.
You're in, Sam
Now we know you

First to hear the next drop.

You played it here, so you'll get more of it, straight from us.

↓ Saved to your profile
Your site, on a member's phone
What the business sees, live
?
Anonymous visitor
On your site · not yet known
Just a view Owned
Member
Action
Signal
Source
2,140
Plays today
61%
Now identified
100%
First-party
Audio: music or a podcast embedded on your own site, press play and the listener becomes a member you own.
The shift

A play on their platform.
Or a listener on yours.

Post your content to a big platform and it owns the audience, you get a view count and they get the customer. Embed puts the same content on your turf and keeps the person.

Before Embed, rented reach

Their platform, their audience

  • The platform owns the listener, viewer and booker
  • A vanity view count, no name and no way to reach them
  • An algorithm deciding who sees your own content
  • Third-party booking tools that keep your diners
With Embed, owned everywhere

Same content, your audience

  • Drop it on your site, socials or email, it's still yours
  • Every play, watch and booking becomes a first-party signal
  • The person is identified and owned, not rented
  • No algorithm and no middleman between you and them
A bartender making a whiskey sour behind the bar
Live · shoppable
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How it works

From a view to a relationship.

i

Drop the embed anywhere

One snippet puts a SWiiFT player, film or booking widget on your site, socials or in an email, wherever your audience already is.

ii

They play, watch or book

The experience feels native and instant. Behind it, the interaction is captured as a consented, first-party signal.

iii

A view becomes owned

The anonymous visitor resolves into a named member in your dashboard, theirs to reach, without a platform in the way.

Where it fits

Anything worth pressing play on, owned.

Someone dancing with headphones on, lost in the music
Music & artists

Own the listener

Embed the set on your own site instead of renting streams, every play is a fan you can reach directly.

A creator filming a video blog to camera
Media & creators

Own the viewer

Put your film where your fans are, not where an algorithm decides, and keep every viewer as a first-party contact.

Friends at a bright rooftop venue, phone in hand
Venues & hospitality

Own the booking

Take reservations through your own embedded widget, the diner is yours, not the booking platform's.

A young person on a video call on their phone
Any channel

Own it everywhere

Site, socials, email or newsletter, the same embed captures a first-party relationship wherever you place it.

Put it anywhere. Keep everyone.

Embed is the distribution layer of the SWiiFT Studio suite, your content everywhere it should be, your audience always yours.