Survey
Zero-party data, read by choiceThe strongest data isn't a form, it's a decision. Survey turns everyday choices into consent-led, zero-party signals: what a member picks tells you more than what they'd ever type, and it's theirs to give.
A choice moment reads behaviour as data. A classic survey still captures the feedback you need. Switch between them.
Your pick shapes what we bring you next, no form, no fuss.
Stated answers age, flatter, and get abandoned halfway. A choice is honest, instant, and already an action you can build on.
Most of the time, a choice moment tells you more than a questionnaire. But when you need a number on record, the classic survey is right there, and both land in the same member profile.
Small, tappable decisions built into the flow, pick your Friday, choose your flavour, rank the lineup. Each one a zero-party signal that shapes the next campaign, with no form in sight.
Recommendation scores (how likely a member is to recommend you), post-visit feedback, compliance and the questions you must ask outright. Short, structured, and tied straight to the member's profile and history.
Drop a tappable choice into the flow, or a short classic survey when you need one, inside the member's profile.
One tap. No form to abandon. The decision is captured as a consented, zero-party signal.
Each choice sharpens the member's profile and feeds Signal the segment for your next campaign.
Let members choose the night they want, and program the calendar around what they actually pick.
Fans rank the lineup or vote the encore, turning a choice into a sold-out, tailored night.
Let members choose the next flavour or variant, real demand data before you make a thing.
When you must ask outright, the classic survey captures the rating, how likely they'd recommend you, and the record you need to keep.
Survey is the listening layer of the SWiiFT Studio suite, reading choice as data, and asking only when it counts.