Signal
Signal reads your operation down to the ingredient, what's fresh, what's ending, what's landing next, and turns each moment into a targeted opportunity for the members most likely to buy. Out of season, end of run, new supply: product moves, waste falls, margin stays in the business.
Signal reads what every member actually cares about, their music, their team, their values, their flavour, and matches the right offer and experience to exactly the people who'll say yes. Every message lands as something they love.
Pick a moment from the floor, a pub kitchen or a QSR counter. Signal finds the members who'll buy it, and shows the supplier the dishes they're in.
Pick a moment. Signal matches it to the members whose tastes fit, and only them, while their phone shows the offer land.
Doors before the general public. Your kind of room.
◎ Claim your spotMost venues lose margin at the edges, stock that turns, lines that linger, launches that miss. Signal is the layer that turns each of those moments into product moving to the members who'll buy it.
Spray-and-pray marketing treats 1,284 people like one. Signal treats them like 1,284, matching each moment to the members who'll actually love it.
Signal watches the operation and fires the right product to the right members, automatically, or on your call. Pub or QSR, the moment fits the format.
Perishable ingredients with days left, moved to the regulars who order them, before they turn to waste.
Clear a wine, a keg or a special to the exact drinkers who'll take it, before it becomes dead stock.
Rotate a seasonal menu cleanly, push what's leaving to the members who'll grab it one last time.
A new ingredient or line landing? Signal points it at the members whose tastes already fit it.
First taste of a new item to the fans most likely to love it, and turn them into day-one advocates.
Collectibles that would be wasted when the licence ends, gifted to the fans, with gamified scarcity driving the rush.
Everything a member taps, chooses and claims becomes a signal, and every signal becomes an audience of exactly the right people.
Indie, house, hip-hop, invite the crowd that lives for a certain sound to the night that's theirs.
Bold, sweet, sour, smoky, match a new dish or drop to the palate that already chases it.
The craft crew, the wine lovers, the spirits people, a pour picked for how they actually order.
Vegan, local, sustainable, reach the members who choose by what they believe, matched not guessed.
Match-day crowds by team and code, the right screening, the right jersey, to the people who show up for it.
Age, crew, night-owl or early regular, the lifestyle signals that make a moment feel made for them.
Every ingredient, SKU and menu item is linked to the members who order it, pub kitchen or QSR counter.
Days to expiry, an end of run, a line out of season, new supply landing, a QSR licence closing, Signal builds the matching audience in an instant.
The right product reaches the members who'll buy it, suppliers co-fund the push, and every move ties back to margin.
Every tap, choice, claim and preference becomes a signal, music and sport, values and flavour, right down to a single ingredient.
A gig, a tasting, a value, a new drop. Signal builds the segment of members whose tastes fit it.
The offer reaches the members who'll love it, and no one else, so every message feels personal.
Move fresh stock and end-of-run lines to the regulars who order them, before their time is up.
New products and licensed collectibles to the fans first, with scarcity that drives the rush, nothing wasted at licence-end.
See every dish your product touches, promote the pairings, co-fund the push, and sell more through the venues that carry you.
Line of sight from your product to the plate to the person, so you know what moves, where, and why.
Every member hears about the nights, dishes and drinks that fit their taste, never the whole menu.
Invite by sound and scene, the people who live for that night hear about it first.
Music, fashion, sport, flavour, values, message the person, not the list.
Turn a following into segments, reach the people who care about this drop, this genre, this cause.
Signal is the intelligence layer of the SWiiFT Studio suite, the tool that turns your supply chain into product moving to the members who buy it.
Signal is the intelligence layer of the SWiiFT Studio suite, the segmentation engine that makes every other tool land with the right member.